Award Criteria
Nominations Open
25th September, 2025
Entries Closed
1st December, 2025
CABEA award
The criteria for the CABEA award include factors such as customer experience, innovation, sustainability, marketing management, and corporate social responsibility.
Excellence
This criterion typically evaluates the level of achievement or accomplishment in a particular field. It may involve assessing the quality of work, performance, or contribution to the field.
Innovation
It recognizes individuals or organizations that have introduced novel ideas, methods, or solutions. Innovation can be seen as a driving force for progress and positive change.
Impact
It focuses on recognizing individuals or initiatives that have made a significant impact in a specific area, whether it be social, cultural, environmental, or scientific. The extent and significance of the impact are typically considered.
Leadership
This criterion often looks at individuals who have demonstrated exceptional leadership qualities, such as inspiring and motivating others, driving change, and achieving notable results.
Eligibility Criteria
To be eligible for nomination, businesses must meet specific criteria, including being actively operational within Africa, adhering to legal requirements, and demonstrating excellence within their sector. Each category has unique requirements to ensure fairness in the evaluation process.
Established Businesses
Companies that have been operational for at least one year and demonstrate significant achievements.
Startups
New businesses within their first three years that show remarkable growth and potential.
Nonprofits and NGOs
Organizations making impactful contributions to their communities and industries.
Public and Private Sector Entities
Institutions committed to excellence and innovation in their operations.
Judging Criteria
Nominations are evaluated based on several criteria, including innovation, impact, sustainability, and overall business performance. A panel of expert judges will review submissions to ensure a fair selection process.